Vera & John Casino Looking to Break Into UK Market
Vera & John is an international online casino. Offering a range of casino games from online slots to table games and instant win games, Vera & John Casino offers real money casino gaming in a number of regions around the world.
This online casino is known in particular for their extensive range of casino games, which have been selected from the portfolios of many different brand-name software developers. Among these developers are Plain Gaming, Play ‘n Go, NetEnt, Betsoft, Microgaming, NextGen and Leander Games, as well as IGT and Bally for slots.
Vera & John is licensed by the MGA, and recent times have seen Vera & John Casino looking to break into UK market.
The UK Online Casino Gaming Market
The UK online casino gaming market is extensive, being both large and minimally restricted. Online casinos are legal in the UK, and many international casino operators have recently broken into the UK market for their share of online players.
Vera & John are one of the most recent casinos to notice a niche in the market, and they are planning to capitalise on the UK’s large online casino player base by entering into the UK market themselves. With their wide range of slots and casino games that are legally available to UK players, the casino will be one of the newest on the market to offer both slots and table games for real money play.
Vera & John’s Casino Launch Plans
With Vera & John Casino looking to break into UK market, the casino has mentioned several new advertising campaigns for their new venture. Like many large gaming markets, the UK market already contains many online casinos, and establishing a presence with the players in the industry can take time and dedication. The market is already largely taken up by some of the UK’s largest online sportsbooks, many of which also offer slots and casino games to their bettors.
To address this, the casino is planning one of the largest advertising campaigns yet for an online casinos Australia operator. They expect that the campaign will help them break into the UK market and make themselves known to UK-based casino players.
Vera & John’s New Advertising Campaign
Vera & John Casino is expected to select one or many UK marketing agencies to carry out the advertising campaign they have planned. The operator has budgeted as much as £3 million for advertising costs to help the adverts reach as many players in their target groups as possible.
Vera & John Casino’s Chief Marketing Officer, Jason Gallucci, commented on these plans, noting that the casino is entering into an already saturated market space. Due to this, he estimated that Vera & John would need to create a casino brand that utilizes the power of earned media to see results.
The advertising campaign, he said, would potentially be featured across as many media channels as possible, while also incorporating the ability to create social network and public relations impacts.